Campaign: The Triad of Signature Ingredients

Ingredient: Frankincense

Location: Salalah

Captured the essence of the Frankincense Project for ​Amouage, documenting the harvesting of Omani ​frankincense in Salalah. Showcased the traditional methods of ​crafting this signature scent, blending the rich cultural ​heritage of Oman with modern craftsmanship.

Videographer: Ateeb Ali

Creative Direction: Renaud Salmon

Content Director: Mujahid Al Malki

Campaign Manager: Ahmed Al Omairi

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