Campaign: The Triad of Signature Ingredients
Ingredient: Ambergris
Location: Sur
Captured the essence of the Ambergris Project for Amouage, showcasing the ancient practice of sourcing this rare ingredient from the shores of Sur. Highlighted the intricate process of transforming ambergris into a luxurious fragrance, emphasizing Omani heritage.
Videographer: Ateeb Ali
Creative Direction: Renaud Salmon
Content Director: Mujahid Al Malki
Campaign Manager: Ahmed Al Omairi
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