Campaign: The Triad of Signature Ingredients

Ingredient: Ambergris

Location: Sur

Captured the essence of the Ambergris Project for Amouage, ​showcasing the ancient practice of sourcing this rare ​ingredient from the shores of Sur. Highlighted the intricate ​process of transforming ambergris into a luxurious fragrance, ​emphasizing Omani heritage.

Videographer: Ateeb Ali

Creative Direction: Renaud Salmon

Content Director: Mujahid Al Malki

Campaign Manager: Ahmed Al Omairi

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